MA 42 Effect of Strategic Intent on Performance of Small and Medium Scale Printing Press Firms in Abuja , Nigeria

 Effect of Strategic Intent on Performance of
Small and Medium Scale Printing Press Firms in
Abuja , Nigeria

Effect of Strategic Intent on Performance of

Small and Medium Scale Printing Press Firms in

Abuja , Nigeria

 

Felicia Eze1, Murat Akyüz, Ph. D2& Michael Isaac Opusunju, Ph. D3*

 

1Entrepreneurship Development Centre, Bingham University, Karu, Nigeria
2Department of Business Administration, Nile University of Nigeria, Nigeria
3Department of Business Administration, Nasarawa State University Keffi, Nigeria
*Corresponding author:opusunjumike@gmail.com
 

https://riiopenjournals.com/index.php/entrepren-review 

Doi: https://doi.org/10.38157/entrepreneurship-review.v1i2.166
 

Abstract
Purpose: This study investigates the effect of strategic intent on the performance of small and medium scale printing firms in Federal Capital Territory (FCT), Abuja, Nigeria.
Methods: The population of the study included all the small and medium scale printing press in Abuja which is 226 and the sample size of 68. A multiple regression model was formulated to estimate the effect of strategic intent (vision, mission, and objectives) on performance (growth) of small and medium scale printing press firms in Abuja. The study also adopted a control variable such as finance to have a better coefficient of determination.
Findings: The study found that strategic intent had a positive and significant effect on the growth of small and medium scale printing press firms in Nigeria. The study also found that finance (collateral, access to finance, and insufficient finance) had a negative and insignificant effect on the growth of small and medium scale printing press firms in Nigeria.
Implication: Small and medium printing press firms in Abuja, FCT should communicate their vision, mission statement, and objectives to their employees. The microfinance banks in collaboration with the central bank of Nigeria should minimize collateral conditions in obtaining microcredit from microfinance bank.
 

Keywords: Strategic intent, mission statement, objectives, performance, growth 

Citation: Eze, F., Akyüz, M. & Opusunju, M. I. (2020). Effect of Strategic Intent on Performance of Small and Medium Scale Printing Press Firms in Abuja, Nigeria. Entrepreneurship Review, 1(2), 26-37.Doi: https://doi.org/10.38157/entrepreneurship-review.v1i2.166

 

https://drive.google.com/file/d/1umLurBJNqcfoaMOoDhmK23-4fZypm-1Y/view?usp=sharing


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