Dr. Murat AKYUZ

Effect of Market Segmentation on Customer Patronage of Unilever Products in Abuja FCT Akyuz Murat, Ph.D, Opusunju Michael Isaac Ph.D,  Santeli Jiya Ndalo Ph.D, Department of Business Administration Nile University of Nigeria, Abuja-Nigeria The study examined the effect of market segmentation on customer patronage of Unilever products in Abuja, FCT covering a period of 5 years from 2015-2019. The study adopted a survey research design with an infinite population of customers of Unilever Nigeria Plc in Abuja. The study used infinite sample size of 246 for customers of Unilever products in Abuja.  The method of data collection used was questionnaire administered to the respondents. The statistical tool used is simple regression. The findings revealed that there is negative and significant effect of market segmentation on customer patronage of Unilever Plc products in Abuja. The study recommended that Unilever Nigeria Plc should design their products using demog...

Effect of Staff Training on Performance in the National Assembly, Nigeria - Abuja Akyuz Murat, Ph.D, Opusunju Michael Isaac Ph.D,  Santeli Jiya Ndalo Ph.D, Department of Business Administration Nile University of Nigeria, Abuja-Nigeria This research sought to examine the effect of staff training on performance in the National Assembly Abuja. The study was limited to the employees of the National Assembly in Abuja and it was also restricted to the period of six years between 2011 and 2018. This study adopted the survey research design using questionnaire as the research instrument. The population for this study consisted of all the Staff of National Assembly Abuja of about 1354 workers and a sample size of 308. The data collected for the study was analyzed using ordinary least squares multiple regression. The study found a positive and significant effect of staff Training and development on performance in the National Assembly Abuja. Other findings were that there wa...

Effect of Product Development on the Performance of Nigerian Bottling Company Plc, Kaduna AKYUZ Murat, PhD OPUSUNJU Michael Isaac, PhD SANTELI Jiya Ndalo, PhD The study examined the effect of product development on performance of Nigerian Bottling Company Plc, Kaduna State, Nigeria. The study used survey research design. The population of the study is the staff of Nigerian Bottling Company Plc, Kaduna staff which is 240with 16 management staff. The study used questionnaire to obtained data and the data was analysed using regression technique with the aid of SPSS statistical software 25.00. The study found that there is a significant relationship between product development and performance (organizational effectiveness) in Nigerian Bottling Company Plc, Kaduna. Other findings revealed that there is positive and significant effect of product design on organizational effectiveness in Nigerian Bottling Company Plc, Kaduna and there is positive and significant effect o...