MA 27 Effect of Product Development on the Performance of Nigerian Bottling Company Plc, Kaduna

Effect of Product Development on the Performance of Nigerian Bottling Company Plc, Kaduna


AKYUZ Murat, PhD
OPUSUNJU Michael Isaac, PhD
SANTELI Jiya Ndalo, PhD

The study examined the effect of product development on performance of Nigerian Bottling Company Plc, Kaduna State, Nigeria. The study used survey research design. The population of the study is the staff of Nigerian Bottling Company Plc, Kaduna staff which is 240with 16 management staff. The study used questionnaire to obtained data and the data was analysed using regression technique with the aid of SPSS statistical software 25.00. The study found that there is a significant relationship between product development and performance (organizational effectiveness) in Nigerian Bottling Company Plc, Kaduna. Other findings revealed that there is positive and significant effect of product design on organizational effectiveness in Nigerian Bottling Company Plc, Kaduna and there is positive and significant effect of product colour on organizational effectiveness in Nigerian Bottling Company Plc, Kaduna. The study also suggested that Nigerian Bottling Company Plc, Kaduna should continue in product development by designing and colouring their products considering the size, shape, and style and using different colours, multiple colours in order to ensure increase performance in terms of organizational effectiveness



Akyuz, M., Ndalo, J. S., & Opusunju, M. I. (2019, December). Effect of Product Development on the Performance of Nigerian Bottling Company Plc, Kaduna. Adamawa Journal of Management and Decision Analysis, 4(1&2), 217-227.



https://drive.google.com/open?id=10AodU9_19FE-LeW56EZZuYuR_Sh69dpE

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